Events have become crucial in the B2B marketing and 90% of event professionals see engagement as a priority. In this context, location-based services are being adopting as a natural strategy to organizers who already have an app. This white paper outlines how MOCA incorporated engagement throughout the Mobile World Congress event app life cycle using marketing automation, mobile recommendations and location technologies.
Get insights on:
Interesting in learning more about MOCA's success stories for Events? Fill out the form and get your free ebook.