Events have become crucial in the B2B marketing and 90% of event professionals see engagement as a priority. In this context, location-based services are being adopting as a natural strategy to organizers who already have an app. This white paper outlines how MOCA incorporated engagement throughout the Mobile World Congress event app life cycle using marketing automation, mobile recommendations and location technologies.
Get insights on:
What kind of location-based services can event organizers provide?
When to use mobile recommendations at Events?
How can you take advantage of MOCA to boost event revenue?
Interesting in learning more about MOCA's success stories for Events? Fill out the form and get your free ebook.