Fira Barcelona and GSMA have been using indoor and outdoor location technologies at Mobile World Congress for the past few years and the 2017 event in Barcelona was no exception. This white paper reveals how both visitors and organizers benefited from the technology deployed by MOCA, Pole Star and MapsPeople.
The following white paper reveals:
What kind of location-based services can organizers provide at events? How can you take advantage of location marketing and audience analytics to boost event revenue? Read on, because that’s what this white paper is all about.