Heatmaps provide an immediate visual summary of geographical information. Use location heatmaps to understand audience flow patterns, discover hot-spots and optimize your campaigns.
MOCA collects and updates heatmaps in real time, so you are actually able to observe and react to what is happening. All data is gathered only from opted-in users and it is completely anonymous and secure.
MOCA enables you to measure and communicate with your users in multiple physical locations. Add all your venues, stores or points of interest.
You may also perform market research by measuring traffic in your competitors' locations.
Engage mobile users in a specific geofence delivering context-aware content when they enter or leave the area. Attract users with valuable information and drive traffic to your venue.
Beacons enable you to understand and interact with mobile users with incredible accuracy. Define and target fine-grained proximity areas. Learn how your users enter, dwell or leave your venues and product lines.
MOCA enables you to easily deploy your fleet of beacons at scale. It works with all major beacon standards — Apple iBeacon™, Google Eddystone — and supports variety of manufacturers.
You may get started by buying some beacons from our partner manufacturers, or others that offer beacon devices.
Provide your visitors with useful information and engaging experiences based on their activities in physical environment and at the moment they need it. Add proximity to your app and drive revenue by personalized, context-aware customer communication.
Easily manage personalized content designed to guide your mobile users in their journey. MOCA powerful segmenting and scheduling tools let you manage series of campaigns to specific targets of users as they meet contextual conditions over a period of time -- hours, days, weeks, or months.
MOCA enables your marketing team to design and deliver rich media content directly to your mobile users' devices.
Trigger your campaign delivery at specific beacon, zone, geo-fenced place, or a combination of all.
Add push notifications, responsive HTML pages, images, video, Passbook cards or other custom content. No app coding required.
MOCA enables you to tie your CRM data to your users to see who they are, what they have done in your app after sign up, and re-engage them with personalized notifications.
Divide your mobile audience into representative groups of users similar by their attributes, interests, location and context.
MOCA enables you to explore real users' data, and manage your target groups.
MOCA enables you to segment and target users on the fly as they met criteria you have set. Communicate with your target groups evaluated just-in-time as they enter, visit, leave venues, earn gamification points, or perform any custom actions in your app.
Track progress of each mobile campaign. Gain comprehensive view on reached audience, and see how your users respond to your communications. Campaign analytics helps you identify what works, and where people drop off so you can increase your conversion rates.
Monitor and analyze how your users interact with your app. Measure your app growth, and in-app usage patterns. Check if you meet your business goals and set your app for success.
MOCA lets you analyze demographics metrics of your user base. Explore countries of origin, spoken languages, most frequently visited regions, cities, streets and more.
Understanding the technologies mobile users employ to reach and consume content in your app lets you fine tune current versions, and plan upcoming implementations.
MOCA locations map gives you a continuous view of your user base across the globe.
Gain comprehensive knowledge of what people really do at your venue or store. Uncover what your users interest are, how much time they spend in specific areas and how frequently they return.
MOCA Indoor Maps are available upon request as an additional feature in all paid plans. Contact sales for more information.
Need to evaluate without coding? Test drive proximity campaigns with MOCA Mobile Engagement Apps for iOS and Android.
Download the app from the store, login to your MOCA account and setup your location-aware campaigns.