Mobile World Congress (MWC) is the world’s largest annual gathering of mobile and related industry hosted by the GSMA in Barcelona. MOCA transformed a simple event application into a powerful communication tool that leverages personalization and contextualization to provide the next-level of the visitor experience.
The fashion retail brand faces a multichannel consumer and needs to know where their users are, where they go and what they like in order to create different marketing campaigns. The Retail app used MOCA’s geolocation and notification capabilities to send mobile-to-store campaigns through the app in a simple, fast and automated way.
See how the GSMA Mobile World Congress Americas, the premier mobile industry event for the Americas, used MOCA AI-based for mobile recommendations. Mobile users received in-app personalized recommendations such as people to meet, exhibitors to visit and sessions to attend depending on their interests, behavior,
MOCA was connected to the Visit Benidorm app, transforming a simple app into a powerful personalized and contextualized communication tool. As many people arrive in cities without data plans and oftentimes public WiFi doesn't work very well, MOCA's experiences are delivered without connectivity, which guarantees the delivery of the content.
Following the worldwide trend of urban growth, for 2020 Tequila city is expected to double its population and host 1.4 million tourists per year. Discover how MOCA platform is being used for providing just-in-time information about touristic places, cultural heritages and transportation at the moment tourists need it the most.