DRIVING MOBILE-TO-STORE CAMPAIGNS WITH GEOLOCATION
FASHION RETAIL APP CASE STUDY AT A GLANCE
THE GOALS
Demonstrate traffic uplift through geolocated push notifications.
THE SOLUTION
The retail app was connected to MOCA SDK in approx. 2 hours. From then on, MOCA began to capture information about the app's events, favorite products, items left in the shopping cart and location data.
RESULTS
With MOCA, the retail app found that geofencing campaigns are 10x more effective than those traditionally used in their marketing strategies (email and standard push notifications).
The Retail app used MOCA to send mobile-to-store campaigns through the app in a simple, fast and automated way
47%
increase in driving footfall traffic to the retail physical store.
10x
higher open rates through MOCA (Vs. brand’s in-house solution)
62%
open rate for location-triggered campaigns (vs 6% for standard push notifications)
Fashion Retail App increases store visits as much as 47.3%
"Mobile micro-moments with MOCA"
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