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knowledge-marketing-location-intelligence

KNOWLEDGE MARKETING TO UNLOCK CUSTOMERS INSIGHTS

We provide companies customer’s insights using location intelligence to monetize their data, identify new sales opportunities and generate new business lines.

  • FEED

  • NURTURE

  • INSIGHT

  • HOLISTIC

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FEED

Feed uses location intelligence to enrich the customer profile data. MOCA processes in real-time the location raw data and transform it into knowledge. The platform strictly complies with GDPR legislation.

Understand your audience based on where your customers go, how much time they dwell in a specific location and how often they visit a place.

With Feed, digital marketers can build customer journey maps and leverage location audience targeting to send contextualized marketing communications.

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NURTURE

Nurture allows you to increase average ticket size and lifetime value by building up advanced location audience targeting. This upgrade of Feed provides you the next-level of user profiling to enrich your CRM.

MOCA automatically discover audience segments based on socio-demographics (location of work, income according to postal codes, etc) and real-world mobility patterns. For example, is the user specially interested in luxury brands? Is the user a tourist or a resident of that city?

Using Nurture, businesses can personalize the relationship with their customers, increase mobile campaigns performance and provide better results using personalized location-based messages.

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INSIGHT

Insight enables businesses to increase cross-selling and upselling opportunities by offering highly personalized recommendations. This upgrade of Nurture allows you the monetization of your customer’s data using AI-powered recommendations.

MOCA applies artificial intelligence and machine learning algorithms to complete user profile data by inferring behavioral patterns on websites, apps and physical places using indoor and outdoor geolocation (GPS, WiFi, cell towers and Bluetooth beacons). It learns about frequent locations, zones, preferred items and channels to know how and when to act on customers successfully.

With Insight, you can predict what a customer might be interested in to recommend them more products and services.

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HOLISTIC

Holistic allows enterprises to identify uncover customers’ needs and help them create new business lines using location intelligence and AI algorithms.

MOCA provides a 360º view of your company allowing you to answer complex business questions. Businesses can connect to any external data source such as CRM, DMP, POS, ERP, and others systems that register user interactions within an organization.

With Holistic, the Mobile World Congress in Barcelona has developed a new business line helping them to increase revenue streams.

 

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Need something more?

Explore more enterprise solutions that will help you grow your business.

INFLUENCE MARKETING

Influence your customers by sending automated communications and highly personalized messages. MOCA brings a next-level of customer engagement using AI-powered marketing for deep personalization.

WIFI INTELLIGENCE

Make the most of every inch of their physical locations using location intelligence and influence marketing through WiFi. MOCA allows you to understand customers interactions and generate engagement through digital marketing campaigns.

Boost customer engagement

Talk to our experts to help you choose the right solution for your business.

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