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DRIVING MOBILE-TO-STORE CAMPAIGNS WITH GEOLOCATION

FASHION RETAIL APP CASE STUDY AT A GLANCE

retail case study
THE GOALS
 
Demonstrate traffic uplift through geolocated push notifications.

 

 

retail case study
THE SOLUTION

The retail app was connected to MOCA SDK in approx. 2 hours. From then on, MOCA began to capture information about the app's events, favorite products, items left in the shopping cart and location data.


retail case study
RESULTS

With MOCA, the retail app found that geofencing campaigns are more effective than those traditionally used in their marketing strategies (email and standard push notifications).




THE RETAIL APP IS NOW MORE ENGAGING THAN BEFORE

47%

barra

 

 


increase in driving footfall traffic to the retail physical store.

10x

barra

 

 


higher open rates through MOCA (Vs. brand’s in-house solution)

62%

barra

 

 


open rate for location-triggered campaigns (vs 6% for standard push notifications)

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RETAIL CUSTOMER JOURNEY

"Mobile micro-moments with MOCA"

 

 

infografia-jane-retail-horizontal

 

 

 

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