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The retail app was connected to MOCA SDK in approx. 2 hours. From then on, MOCA began to capture information about the app's events, favorite products, items left in the shopping cart and location data.
With MOCA, the retail app found that geofencing campaigns are more effective than those traditionally used in their marketing strategies (email and standard push notifications).
increase in driving footfall traffic to the retail physical store.
higher open rates through MOCA (Vs. brand’s in-house solution)
open rate for location-triggered campaigns (vs 6% for standard push notifications)
"Mobile micro-moments with MOCA"
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