HOW FIRA BARCELONA TOOK ADVANTAGE OF MOCA TECHNOLOGY AT MWC18

Thanks to MOCA, attendees received personalized recommendations such as people who to meet, exhibitors to visit and sessions to attend depending on their interests, behavior and micro-location. The event organizers were able to create a new business line enhancing their marketing portfolio of services. It allows exhibitors to connect one-to-one with visitors and influence them to visit their stands.

At MWC18, event organizers observed that using MOCA the event app increased its download rate about 56% compared to past editions. Moreover, thanks to MOCA, event organizers were able to create a new marketing service call “Proximity Packages”, generating a new annual revenue from exhibitors.