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For the Mobile World Congress, event organizers set two primary goals:
Increase engagement attendees through personalized experiences
Understand attendees behavior to discover commercial opportunities
Thanks to MOCA, attendees received personalized recommendations such as people who to meet, exhibitors to visit and sessions to attend depending on their interests, behavior and micro-location. The event organizers were able to create a new business line enhancing their marketing portfolio of services. It allows exhibitors to connect one-to-one with visitors and influence them to visit their stands.
At MWC18, event organizers observed that using MOCA the event app increased its download rate about 56% compared to past editions. Moreover, thanks to MOCA, event organizers were able to create a new marketing service call “Proximity Packages”, generating a new annual revenue from exhibitors.
more effective than standard push notifications
recommended items sent
increase download app rate
With MOCA, the GSMA Mobile World Congress 2018 not only improve the overall visitor experience but also provide ways of increasing the revenue for both the organizers and the exhibitors at the events.
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