PROVIDING CITIZENS A NEW WAY TO EXPERIENCE THE CITY
INZUTPHEN CASE STUDY AT A GLANCE
CHALLENGES
The city of Zutphen in the Netherlands made extensive work on the infrastructure maintenance of their city which had consequences for the accessibility of the city. Moreover, citizens were not engaging in communal or municipal activities.
SOLUTION
MOCA was integrated into the InZutphen app transforming a simple app into a smart and interactive communication tool.
MOCA helped citizens to minimize inconveniences by guiding traffic properly and also informed them about events and activities within the city.
BENEFITS
Citizens become aware of events going on in their community.
People meet and network in different points of the city, raising their level of personal satisfaction.
MOCA helped people to minimize inconveniences by guiding traffic properly and also informed people about events and activities within the city.
66%
Enable to receive location-aware communications
42 min
Average visit duration in POIs (points of interest)
11%
Open rate for location-aware communications
“The government manager will see in MOCA dashboard how many people have visited an event, how long they stayed there, and also how many cars and bikes have been diverted whether other people received the message about a road closure.”
Pascal Hiel
App Developer from BaleFireHQ
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