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The city of Zutphen in the Netherlands made extensive work on the infrastructure maintenance of their city which had consequences for the accessibility of the city. Moreover, citizens were not engaging in communal or municipal activities.
MOCA was integrated into the InZutphen app transforming a simple app into a smart and interactive communication tool.
MOCA helped citizens to minimize inconveniences by guiding traffic properly and also informed them about events and activities within the city.
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Average visit duration in POIs (points of interest)
Open rate for location-aware communications
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