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LOCATION INTELLIGENCE TO BUILD CUSTOMER JOURNEY MAPS

MOCA uses location technologies to build “customer journey maps” and act on your customers in real-time providing an omni-channel experience. We transform location data into actionable business insights that help you scale your business faster, fueling greater growth.

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POWERFUL INSIGHTS WITH GEOLOCATION

Identify customers based on the routes they take and places they frequently visit. Used it for retargeting customers who have already visited your geo-locations or track visits to your competitors’ stores and other points of interest using one single dashboard.

UNDERSTAND CUSTOMER'S JOURNEY

  • How mobile users arrive at the brick-and-mortar store?
  • Where do they come from?
  • Where do they go afterward?
  • What locations do they usually visit frequently?
  • Do they visit competitors?

GEOLOCATION ANALYTICS

Provides real-time location report on number of visitors and visit per point-of-interest defined as outdoor geofences. A Geofence is a virtual boundary designed to track users as they enter, leave or dwell your venues.

GEOLOCATION HEATMAP

Enables real-time location analytics report that shows density of mobile audience in a determined time interval directly over a map. The report is generated from location data collected from opted-in mobile app users while they pass through arbitrary locations.

POWERFUL INSIGHTS WITH BEACONS

Micro-Locate customers in your venue by identifying the routes from stores, zones and floors they take and frequent. This powerful feature is used for venue owners such as shopping malls, airports, museums, and stadiums.

PROXIMITY BEACON MANAGEMENT AT SCALE

  • Seamlessly manage beacon networks at scale with admin panel
  • Map beacons to indoor areas and venue locations
  • Supports Bluetooth iBeacon compatible devices and Wi-Fi access points

BEACON PROXIMITY ANALYTICS

Use this beacon proximity report to measure visits, visitors, average visit length and other engagement metrics you will need to make data-driven decisions and drive conversions.

BEACON PROXIMITY HEATMAP

It enables real-time proximity report to quickly view the number of unique visitors per beacon and point-of-interest. It also allows you to detect the hottest areas to quickly compare the number of visits in all your locations.

FLOORPLAN INTEGRATION AND INDOOR LOCATION HEATMAP

Provides real-time data on visitor density over a digital floor plan within a physical venue (e.g. Malls, Stadiums or Airports). This feature requires third-party integration with advanced indoor location systems. Currently, MOCA is partnered with Pole Star and works seamlessly with their NaoCloud Indoor Location Service.

Easily target indoor areas in your venues:

  • Import and maintain digital floor plans of your venues
  • Visualize your beacon network on your maps (Bluetooth LE & Wi-Fi devices)
  • Draw and manage indoor areas of interest directly on the map
  • Focus on specific indoor areas within a venue with NaoCloud indoor geofencing (Pole Star Provider)
  • Engage users based on their precise indoor location (accuracy below three meters with our partner, Pole Star)

CONNECT YOUR DIGITAL MARKETING WITH LOCATION INSIGHTS

Enrich your customer data with location information that will help answer business questions. MOCA has built different visualizations with your location data and is fully GDPR compatible. It allows you to detect when a person visits physical place, gather insights on their behavior and their offline interactions.

KNOW HOW

DISCOVER MORE POWERFUL FEATURES FOR YOUR USERS

SEGMENTATION

Build audiences based on any data

PERSONALIZATION

Drive engagement and conversion

AUTOMATION

Automatically influence customers

MARKETING ANALYTICS

Make data-driven decisions

LOCALTION ANALYTICS

Build customer journey maps

INTEGRATIONS & SUPPORT

Integrate MOCA into any system

SEE MOCA IN ACTION

Schedule a 1-to-1 demo with our experts

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