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The Largest Deployment of Beacons Ever Carried Out for an Event in Europe


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The Mobile World Congress (MWC) is the most important event in the mobile industry and it has been taking place in Barcelona for the last 10 years. This year, MWC celebrated its 10th anniversary breaking all previous attendance records with more than 93.000 professionals from 200 countries, 2.000 exhibiting companies and 100.000 net square meters of exhibition and hospitality space at the Fira Gran Via.

The folks at Fira de Barcelona are constantly scanning the market for new cutting-edge technologies, service-oriented and totally committed companies to partner with. After researching and reviewing many companies, Fira selected MOCA to provide proximity marketing services for the MWC. Our solution was used to deliver personalized campaigns using geo-locations, bluetooth beacons and big data analytics in order to enhance attendee experience and gather insights on attendee behavior to improve future events.


It was an incredible experience for us and for that reason we drafted a white paper in partnership with Kontakt.io for sharing with you some thoughts and learnings about running such a big project. Here are some of the  highlights of the white paper:

  • Proximity-aware event apps are 235% more engaging than standard mobile apps at events.
  • In case of location-aware notifications, beacon-driven notifications perform better than those triggered by GPS: at the Mobile World Congress, beacons reached over 17x more mobile users than GPS.

Now we ask you, is there a more suitable playground to prove proximity marketing technology than the renowned Mobile World Congress? Download the white paper and discover how to take advantage of mobile marketing at events.


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