MOCA and Pole Star, have been chosen once again by Fira Barcelona to be official providers for the GSMA Mobile World Congress 2016.
Pole Star's technology integrated with the MOCA solution delivers added value for visitors, exhibitors and organizers alike, by providing incomparable geolocation and context-aware marketing services like never before.
This joint solution is based on 3 service levels which combine users’ geolocation with other data to expand the added value of contextualized messages. Thanks to this combined solution, visitors will be guided through the 240,000 m² of Fira Barcelona, receiving highly-personalized notifications based on proximity and will benefit from an intelligent Recommendation System aiming at enhancing networking efficiency. Using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths. Finally, Indoor Location Analytics brings a powerful analysis tool to the event organizer, providing the necessary knowledge to understand the behavior and preferences of attendees.
"We are especially proud that, for the third consecutive year, Fira Barcelona has placed its trust in us by taking full advantage of our solution, which serves many new exciting innovative use cases", noted Christian Carle, CEO of Pole Star.
“We are very excited to showcase all the capabilities of MOCA in the MWC. This year we introduce three new services that open up new opportunities for companies interested in improving their digital marketing strategies”, said Maria Fernanda Gonzalez, CEO and co-founder of MOCA.
This year MOCA introduces three new services, currently used in the GSMA official mobile app and website.
- Proximity Kits to monetize digital space and drive traffic to premium exhibitor stands.
- Recommendation Engine to learn attendees interests and enhance networking.
- Context-tagging to discover visitor interests in physical world and retarget them with mobile campaigns.
Do not hesitate to visit MOCA team at Hall 8.1 Booth B75.
Hope to see you there!