Today we’re really excited to announce the launch of our Dwell Location Trigger, a new feature aimed to improve the effectiveness of your mobile campaigns using the MOCA Platform. This new and advanced feature will allow digital marketers to boost the efficiency of proximity campaigns to the next level.
In a context of proximity, dwell time is the length of time that a mobile user spends at a particular location before returning or moving on to another location. This kind of location information is very useful as it can give retailers and digital marketers location data insights about how the customers interact with their physical stores and the paths they take to conversion.
Dwell Location Trigger gives you the opportunity to deliver just-in-time content to your mobile users’ devices when they remain a predefined amount of time at the selected location. It provides you with much more control over when a user should receive a location-aware campaign and helps to eliminate users who may be only passing through your location.
MOCA supports dwell location trigger for any Geofence, Zone or Bluetooth Beacon and it’s fully compatible with iOS and Android. Dwell trigger is available on the following MOCA SDKs:
Dwell Location Trigger is another powerful feature for improving your location marketing campaigns. You will able to trigger your campaigns based on how much time your mobile users stay in a specific location or zone, increasing the chance to reach the right target and deliver a more personalized content.